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This web site has the following in the homepage, "COX Industrial Services Custom Fabrication division has developed a track record for solving unique challenges and providing sound solutions- whether its improving on an existing design, or building a one off turn key piece of equipment." We noticed that the web site also stated " COX Industrial Services Custom Fabrication division has developed a track record for solving unique challenges and providing sound solutions- whether its improving on an existing design, or building a one off turn key piece of equipment." The header had Custom Metal Fabrication as the highest ranking optimized keyword. It is followed by Structural Steel Contracting, Industrial Refrigeration Contracting, and Arizona which isn't as ranked as highly as Custom Metal Fabrication. The next words coxindustrial.com uses is California. Nevada was included and might not be seen by search parsers.